Productization of a design sprint workshop birthed at the onset of the pandemic
Project role
Product Design Lead @ ExperiencePoint
Target users
Enterprise-level B2B innovation training
Methods
Rapid Prototyping,
0→1 Product Design
Subject matter
Design thinking
Timeframe
2020-2021
Background
At the onset of the pandemic, ExperiencePoint needed a way to help clients continue running collaborative innovation workshops in a fully virtual environment. This challenge gave rise to Impact by ExperiencePoint, a design sprint workshop reimagined for remote delivery. The goal was to translate the proven effectiveness of in-person design thinking experiences into a digital format that could scale globally while still feeling fast, hands-on, and human.
The sprint provides an overview of design thinking & intense immersion in a real design challenge
Designed to be modular, being able to be delivered all at once, or in chunks
Approach
Working as Product Design Lead, the team drove a rapid 0→1 product development process. We leaned on guerrilla testing and co-creation with facilitators, participants, and sponsors — piloting components internally and with client users in real-world settings. Through intense iteration, virtual collaboration, and constant validation, we shaped the workshop experience into something that was not only viable online but also uniquely engaging for distributed teams.
Built on a modular digital canvas, the sprint is scalable for large or small virtual teams and is delivered by a certified design thinking facilitator alongside a dedicated production manager
Digital credentials "badges" for certified facilitators and workshop participants alike
Train-the-trainer model, with comprehensive scripts for facilitators and support staff
Impact
The result was a core new product in the ExperiencePoint portfolio: a collaborative, virtual design sprint that has since been used by thousands of participants worldwide.
Scaled to 3,000+ participants (and counting) across 8 countries
Generated $1.8M+ USD in revenue
First official sprint launched with Google as our beta customer
Cemented as a core offering for ExperiencePoint’s clients navigating remote collaboration
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