I drove an end-to-end, research-led process. We started with discovery interviews to map decision points and pain spots in the current reports, then co-created with clinicians and patients. Over a dozen participants (embryologists, REI physicians, patients) joined iterative rounds—rapid prototyping → usability testing → refinement—through many dozens of design cycles.

We established clear information hierarchy, simplified key metrics, and added guidance that makes the AI more explainable at a glance. In parallel, I set up a practical localization pipeline (AI-assisted drafts + human review) for five languages, and I led design-to-dev handoff and QA, updating the portal UX/UI and component specs to support release. (Methods I lean on often: dual-track agile, service design, and tight designer–developer loops.)