Justin Kirkey | Design Portfolio

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Résumé

HELLO THERE!

I'm Justin

product

design

leader & do-er

Currently working as Product Design Lead at Future Fertility, an AI medtech startup in Toronto.

Currently Product Design Lead at Future Fertility, an AI medtech startup in Toronto.

Full-stack AI-fluent designer building & launching innovative products since 2009. Experienced double-specialist in leading product design & product management for diverse contexts, from safety-critical healthcare & medtech to B2B & consumer services.

Product Design

Service Design

User Research

User Testing

Product Management

0 → 1

Healthcare & Medtech

15+

Years Experience in Tech

15+

Years Experience in Tech

See my work

Client highlights

Project highlights

CASE STUDY
2024 → Current
Lead designer for
AI-powered fertility healthtech suite
UX/UI
Healthtech
AI Design
2021 - 2024
Collaborative virtual innovation design sprint workshop
0→1 Product Dev
Design Thinking
2019
Future-state vision fare experience for Ontario transit riders
Service Design
Journey Mapping
2017 - 2018
Voice & touch screen UI for neurosurgical microscope
Medical Devices
Innovative UX/UI
2019
TD international money transfer marketplace design
Agile Development
User Testing
2011 - 2013
Badge of Honor online social platform for Jeep enthusiasts
UX/UI
Social Platform Design
2014
Reimagined UX for pacemaker follow-up appointments
UX/UI
Medical Device
2016
Peer Navigation Platform for Prostate Cancer Patients
User Research
UX/UI

CASE STUDY
2024 → Current
Lead designer for
AI-powered fertility healthtech suite
UX/UI
Healthtech
AI Design
2021 - 2024
Collaborative virtual innovation design sprint workshop
0→1 Product Dev
Design Thinking
2019
Future-state vision fare experience for Ontario transit riders
Service Design
Journey Mapping
2017 - 2018
Voice & touch screen UI for neurosurgical microscope
Medical Devices
Innovative UX/UI
2019
TD international money transfer marketplace design
Agile Development
User Testing
2011 - 2013
Badge of Honor online social platform for Jeep enthusiasts
UX/UI
Social Platform Design
2014
Reimagined UX for pacemaker follow-up appointments
UX/UI
Medical Device
2016
Peer Navigation Platform for Prostate Cancer Patients
User Research
UX/UI

End to end product spectrum

Strategy

discovery

Comfort across the product design spectrum—from high level strategy to low level tactics & execution.

User Interviews & Shadowing
Gather insights via on‑site observation & user interviews
Research Synthesis Workshop
Cluster findings into themes & opportunity areas
User Journey & Workflow Mapping
Visualise current vs. ideal flows to uncover friction
User Personas & Mindsets
Craft evidence‑backed archetypes that guide design priorities
HMW & Opportunity Framing
Turn gut‑feel problems into “How Might We…?” statements
Feature Definition & User Stories
Specs & stories translate user & business value into scoped dev work
Strategy & Roadmap Planning
Translate insights into product & sprint roadmaps

User Interviews & Shadowing
Gather insights via on‑site observation & user interviews
Research Synthesis Workshop
Cluster findings into themes & opportunity areas
User Journey & Workflow Mapping
Visualise current vs. ideal flows to uncover friction
User Personas & Mindsets
Craft evidence‑backed archetypes that guide design priorities
HMW & Opportunity Framing
Turn gut‑feel problems into “How Might We…?” statements
Feature Definition & User Stories
Specs & stories translate user & business value into scoped dev work
Strategy & Roadmap Planning
Translate insights into product & sprint roadmaps

Design

prototype

Extensive experience in full stack product design & prototyping, combining technical skills & creativity. I aim to create intuitive user experiences that are both functional & visually engaging.

Alignment & Co-Creation Workshops
Facilitated collaborative brainstorming with users & stakeholders
Iterative Prototyping & User Flows
Build testable flows to reduce risk
User Testing
Tight & frequent feedback loops with real, representative users
Heuristic Evaluation
Spot usability issues fast with Nielsen heuristics
High Fidelity Design
Polished visual designs based on brand palette & creative explorations
Figma or AI-Powered Prototyping
Interactive demos to share & gather feedback

Alignment & Co-Creation Workshops
Facilitated collaborative brainstorming with users & stakeholders
Iterative Prototyping & User Flows
Build testable flows to reduce risk
User Testing
Tight & frequent feedback loops with real, representative users
Heuristic Evaluation
Spot usability issues fast with Nielsen heuristics
High Fidelity Design
Polished visual designs based on brand palette & creative explorations
Figma or AI-Powered Prototyping
Interactive demos to share & gather feedback

Build

launch

Strong focus on GTM planning & launching innovative products. I prioritize collaboration & creativity from conception to launch, thriving in dynamic settings & continuously adapting to user feedback.

Design-to-Development Handoff
Spec out UX/UI designs in detail for dev, MCP, & QA team clarity
Go-to-Market / Product Launch
Align marketing, sales & support for a seamless market debut
Project Management & Planning
Sprint planning & work-back schedules to stay aligned
Dual-Track Agile Development
Design & engineering in dual‑track sprints for rapid, continuous delivery
Design for Scalable Localization
Generate & test multilingual variants via AI translations

Design-to-Development Handoff
Spec out UX/UI designs in detail for dev, MCP, & QA team clarity
Go-to-Market / Product Launch
Align marketing, sales & support for a seamless market debut
Project Management & Planning
Sprint planning & work-back schedules to stay aligned
Dual-Track Agile Development
Design & engineering in dual‑track sprints for rapid, continuous delivery
Design for Scalable Localization
Generate & test multilingual variants via AI translations

About

Background

Based in Toronto & working in tech, building products & services since 2009. U of T engineering degree with speciality in full stack Product Design & Product Management. Focused on crafting human-centred solutions that balance innovation with usability.

Currently leading Design at Future Fertility, driving the UX of AI-powered reproductive health tools for IVF & egg freezing patients, embryologists, & fertility doctors.

Previously led product UX & service design teams for global companies like Accenture, TD, Metrolinx, Ford, Jeep, Medtronic, UHN, Movember, Synaptive Medical, & many more.

More on LinkedIn

Design Philosophy