HELLO THERE!
I'm Justin,
I'm Justin,
I'm Justin,
I'm Justin,
I'm Justin,
I'm Justin,
Product
Product
Product
Product
/
/
design
design
design
design
Leader & do-er
Leader & do-er
Leader & do-er
Leader & do-er
Leader & do-er
Leader & do-er
Currently working as Product Design Lead at Future Fertility, an AI medtech startup based out of Toronto.
Full-stack AI-fluent designer building & launching products since 2009. Double-specialist in product design & product management, with a background in engineering. Deep experience across a range of industries, from safety-critical medtech to consumer & B2B apps & services.
AI
UX/UI
Product Management
0 → 1
Healthtech
UX/UI
Product
0 → 1
AI
Healthtech
15+
Years Experience in Tech
15+
Years Experience in Tech
Check out my work
Case studies
End to end product spectrum
Strategy
/
discovery
Comfort across the product design spectrum—from high level strategy to low level tactics & execution.
User Interviews & Shadowing
Gather insights via on‑site observation & user interviews
Research Synthesis Workshop
Cluster findings into themes & opportunity areas
User Journey & Workflow Mapping
Visualise current vs. ideal flows to uncover friction
User Personas & Mindsets
Craft evidence‑backed archetypes that guide design priorities
HMW & Opportunity Framing
Turn gut‑feel problems into “How Might We…?” statements
Feature Definition & User Stories
Specs & stories translate user & business value into scoped dev work
Strategy & Roadmap Planning
Translate insights into product & sprint roadmaps
User Interviews & Shadowing
Gather insights via on‑site observation & user interviews
Research Synthesis Workshop
Cluster findings into themes & opportunity areas
User Journey & Workflow Mapping
Visualise current vs. ideal flows to uncover friction
User Personas & Mindsets
Craft evidence‑backed archetypes that guide design priorities
HMW & Opportunity Framing
Turn gut‑feel problems into “How Might We…?” statements
Feature Definition & User Stories
Specs & stories translate user & business value into scoped dev work
Strategy & Roadmap Planning
Translate insights into product & sprint roadmaps
Design
/
prototype
Extensive experience in full stack product design & prototyping, combining technical skills & creativity. I aim to create intuitive user experiences that are both functional & visually engaging.
Design with Figma, Accelerate with AI
Interactive prototypes to share & gather feedback
Iterative Prototyping & User Flows
Build testable flows to reduce risk
High Fidelity Design
Polished visual designs based on brand palette & creative explorations
Alignment & Co-Creation Workshops
Facilitated collaborative brainstorming with users & stakeholders
User Testing
Tight & frequent feedback loops with real, representative users
Heuristic Evaluation
Spot usability issues fast with Nielsen heuristics
Design with Figma, Accelerate with AI
Interactive prototypes to share & gather feedback
Iterative Prototyping & User Flows
Build testable flows to reduce risk
High Fidelity Design
Polished visual designs based on brand palette & creative explorations
Alignment & Co-Creation Workshops
Facilitated collaborative brainstorming with users & stakeholders
User Testing
Tight & frequent feedback loops with real, representative users
Heuristic Evaluation
Spot usability issues fast with Nielsen heuristics
Build
/
launch
Strong focus on GTM planning & launching innovative products. I prioritize collaboration & creativity from conception to launch, thriving in dynamic settings & continuously adapting to user feedback.
Design-to-Development Handoff
Spec out UX/UI designs in detail for dev, MCP, & QA team clarity
Go-to-Market / Product Launch
Align marketing, sales & support for a seamless market debut
Project Management & Planning
Sprint planning & work-back schedules to stay aligned
Dual-Track Agile Development
Design & engineering in dual‑track sprints for rapid, continuous delivery
Design for Scalable Localization
Generate & test multilingual variants via AI translations
Design-to-Development Handoff
Spec out UX/UI designs in detail for dev, MCP, & QA team clarity
Go-to-Market / Product Launch
Align marketing, sales & support for a seamless market debut
Project Management & Planning
Sprint planning & work-back schedules to stay aligned
Dual-Track Agile Development
Design & engineering in dual‑track sprints for rapid, continuous delivery
Design for Scalable Localization
Generate & test multilingual variants via AI translations
About
Background
Based in Toronto, Canada & working in tech at startups & agencies since 2009. U of T industrial engineering degree (human factors specialty) with expertise in full stack Product Design & Product Management.
Currently leading Design at Future Fertility, driving the UX of AI-powered reproductive health tools for IVF & egg freezing patients, embryologists, & fertility doctors.
Previously led product UX & service design teams for global companies like Accenture, TD Bank, Metrolinx, Ford, Jeep, Medtronic, UHN, Movember, Synaptive Medical, & more.
More on LinkedIn
Professional experience
Director, Product
Promoted from Product Design Lead
Service Design Lead
Client project lead
Manager, Product Design
Promoted from UX Lead
2013 - 2016
Associate Director, XD
2x Promoted from HF Engineer
2011 - 2013
Information Architect, XD
Promoted from Junior IA
2009 - 2010
Human Factors Specialist
Professional Experience Year (PEY)
2008
Industrial Engineer Intern
Lean manufacturing internship
Design Philosophy
Thoughtful & deliberate discovery
Advocate for smart user research, even if it needs to be lean
Co-creation by default
Design is better together through cross-functional collaboration
Double diamond mindset
Diverge & explore widely before executing with clarity
Balance speed & intent
Know when to go for a gnarly MVP and when to keep refining
Versatile & pragmatic
Always UCD-first while being adaptable to project demands
Skills
UX Design
UI Design
Product Design
Service Design
Interaction Design
AI Design
Design Systems
UX Research
User Testing
Design Sprint
Workshops
Product Management
Product Strategy
Agile Development
UAT
Localization
GTM Launch
Product Marketing
Leadership
+ More
Brownie & greenie / personal
Music lover—from jazz, rap, indie, to EDM
If it has a good beat / melody, I’m in
Keeping things fun with side projects
Always building, tinkering, and designing
Moving & staying pretty active
...I take the stairs so I can justify more snacks
Stepping on really crunchy leaves
On the lookout for the perfect crunch
© 2025 | Justin Kirkey | All Rights Reserved